Fighting with onboarding retention

Enhanced onboarding in reading tracker RORK to reduce abandonment and boost core feature adoption.

Key points

Key points

Key points

🚀

Core features enabled from the beginning

🏎️

Flow is 2x smaller and without jumps between pages

🧠

Eliminated unnecessary mental effort by implementing Single Sign-On (SSO) registration, pre-filling user information, and streamlining the entire process

Before

Before

Before

After

After

After

Flow analysis

Firstly, we need to determine the steps necessary to activate the core functionality, such as the reading timer, as soon as the user downloads the app.

Original steps

1

Go to registration

2

Create name

3

Populate email

4

Create password

5

Review the empty page

6

Go to the “Add book” page

7

Select how to add book

8

Add a book

8

Go to the book page

9

Start tracking

8

Start tracking

8

Start tracking

After redesign

1

1-click registration

2

Confirm profile

3

Add book

4

Home page

💡

A-ha! moment

The moment when a new user understands the true value of your product, and why they need it. (Build for mars)

By simplifying and shortening the user flow, we accelerate the "a-ha!" moment, allowing users to experience the value of the app sooner. This approach enhances user adoption by prioritizing the delivery of immediate benefits.

What’s next?

Validate designs: measure the current retention on the onboarding screens vs the retention on the new screens

Flow analysis

Flow analysis

Flow analysis

Firstly, we need to determine the steps necessary to activate the core functionality, such as the reading timer, as soon as the user downloads the app.

Firstly, we need to determine the steps necessary to activate the core functionality, such as the reading timer, as soon as the user downloads the app.

Firstly, we need to determine the steps necessary to activate the core functionality, such as the reading timer, as soon as the user downloads the app.

Original steps

Original steps

Original steps

1

1

1

Go to registration

Go to registration

Go to registration

2

2

2

Create name

Create name

Create name

3

3

3

Populate email

Populate email

Populate email

4

4

4

Create password

Create password

Create password

5

5

5

Review the empty page

Review the empty page

Review the empty page

6

6

6

Go to the “Add book” page

Go to the “Add book” page

Go to the “Add book” page

7

7

7

Select how to add book

Select how to add book

Select how to add book

8

8

8

Add a book

Add a book

Add a book

8

9

9

Go to the book page

Go to the book page

Go to the book page

9

10

10

Start tracking

Start tracking

Start tracking

After redesign

After redesign

1

1

1

1-click registration

1-click registration

1-click registration

2

2

2

Confirm profile

Confirm profile

Confirm profile

3

3

3

Add book

Add book

Add book

4

4

4

Home page

Home page

Home page